Disney Launches Special Ticket Deal to Attract Brazilian Tourists Back to Orlando Parks
With Brazilians already making up over 11% of international visitors, the new promotion offers families a chance to save up to $300 amid rising travel costs.
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Mikey, Minnie, and friends at the Magic Kingdom | Photo credit: advertisement.
Every year, nearly 6 million international tourists visit Walt Disney World in Orlando. Among them, around 700,000 are Brazilians, representing more than 11% of Disney’s foreign audience. That makes Brazil the resort’s third-largest international market, behind only Canada and the United Kingdom. And that figure doesn’t include Brazilian residents of Florida who often rely on annual passes, which allow up to 15 visits a year.
Now, Disney is rolling out a special promotion designed for Latin American tourists — particularly Brazilians. The offer: a four-park, four-day ticket valid for seven consecutive days between January 4 and May 22, 2026, with no blackout dates.
For many families, the timing couldn’t be better. “This discount makes all the difference. It means I can bring my whole family to the parks without cutting other parts of our trip,” said Jânio Carlo Garcês, a Brazilian professor who already has his Orlando vacation booked for 2026.
The package is priced at $499 plus tax, which could represent savings of up to $300 compared to regular admission prices. Analysts say the strategy comes as Disney seeks to counterbalance rising travel costs that have discouraged some international visitors.
“Airfares, accommodation, and even visas are significantly more expensive in 2025. By targeting Brazil with this kind of flexible ticket, Disney is not only recognizing the country’s importance as a market but also encouraging families to keep Orlando in their travel plans,” explained Leonardo Reis, a theme park specialist based in Florida.
Industry observers also note that the promotion reflects Disney’s need to respond to a decline in overall attendance. “The Brazilian audience has always been extremely loyal. This initiative is as much about rewarding that loyalty as it is about maintaining visitor numbers in a competitive tourism market,” added Reis.